Building a more whole, awakened world.

ABOUT THE FOUNDER

The vision for 2nd House was catalyzed nearly a decade ago when founder Kara Ladd was diagnosed with a rare, one-in-a-million cancer called synovial sarcoma. Her transformational healing journey not only reshaped her relationship with health as she overhauled her entire life—food, beauty, home and community—but also her career.

Kara left her 9-to-5 as Hearst Digital Media’s first-ever E-Commerce & Partnerships Editor, where she produced and optimized content across all 28 digital publications, to launch her own conscious marketing consultancy. For seven years, she specialized in building storytelling strategies for spiritual health, wellness and holistic hospitality brands.

2nd House is the physical manifestation of the digital world Kara has cultivated thus far.

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ABOUT 2ND HOUSE

2ND HOUSE is a conscious convenience store and wellness café redefining modern convenience. We curate fully vetted, clean essentials across health, home, food, and beauty, offering top-tier convenience you can trust.

2ND HOUSE is more than a store, it’s a movement. We’re building conscious cornerstones in communities across the country that will instill more trust, ease, and connection to everyday living.

When we become more aware and intentional about what we put in and on our bodies, we deepen our connection to ourselves and, in turn, to the world around us.

Connection is at the core of everything we do.

THE 2ND HOUSE STANDARD

At 2nd House, every product is vetted with intention, care, and rigor. Developed in partnership with Collective Medicine, our standards prioritize organic, clean ingredients that nourish not just the body, but the mind and soul.

Nothing toxic, nothing that disrupts your health or the world around you. From mold-free organic coffee to hormone-safe foods, clean beauty, and reduced plastics, every choice is intentional — a reflection of elevated, conscious living.

BOARD & TEAM EXPERIENCE: